No! This campaign is just one part of a much larger strategy based on the Strategic Prevention Framework. Our coalition has developed a logic model that addresses a variety of risk and protective factors that may impact youth alcohol use. We also promote and sponsor pro-social activities and environmental strategies.  

Although it’s true that, especially with behaviors that might be viewed as socially undesirable, misreporting can happen, however, this misreporting happens much less frequently when the survey is anonymous and can be conducted independently (as our survey is). Further, extensive survey research has shown that most people are actually quite truthful on surveys! By comparing this survey to other similar surveys and getting similar results (called triangulation), we also have more

Every study has limitations – and ours is no exception!  However, our numbers are very consistent with what we see reported by youth in the Washington State Healthy Youth Survey, trends in underage drinking, and a national study by the American Medical Association of parents of teens (10).  By looking at both these other studies and surveys, we feel confident that the numbers in our survey