This campaign has been developed using the evidence-based model The Science of the Positive and Positive Community Norms developed by Dr. Jeffery Linkenbach of The Montana Institute. This model has been used successfully throughout the United States to reduce underage drinking, prevent child abuse and neglect, and improve traffic safety. To learn more, visit: https://www.montanainstitute.com/what-is-the-science-of-the-positive